Heroku Inc.

Heroku, Inc. provides a cloud application platform worldwide. Its service lets app developers to spend time on their application code, and not managing servers, deployment, ongoing operations, and scaling. It serves small businesses, Fortune 500 companies, and developers. The company was founded in 2007 and is based in San Francisco, California. Heroku, Inc. was acquired by Salesforce but continues to run independently from their SOMA office in San Francisco.

Exhibit 1: Platform Architecture of Heroku

Company provide both shared and dedicated database services. While the shared ones are useful for staging, testing, and low-scale production applications, dedicated databases are suitable for large-scale production firms. The company offeres 6 pricing options – Ronin, Fuugu, Ika, Zilla, Baku and Mecha based on the number of connections and RAM.

The pricing strategy of Heroku for its dedicated database is as follows:

All the above stated plans have a max of 2TB database.

The clients of Heroku includes Thoughtworks, Scvngr, Alldayeveryday, BestBuy, Cardinal Blue, Clobby, ELC Technologies, FlightCaster, Kukori.ca, The Richard Dawkins Foundation, CloudApp etc

The company has partnered with several tech companies including, Monochrome, 8th light, Envylabs, Thoughtbot, BustOut Solutions, New Bamboo, Pigment, Fire Incorporated, Hashrocket, The Hybrid Group, Crowd, Relevance, Cyrus innovation etc.

The company has been awarded several accolades including:
• "Dow Jones FASTech 50 Start-ups to Watch" list
• Gartner ‘Cool Vendor in Application Platforms as a Service’ in April 2010
• Named to the Always OnDemand Top 100 Private Companies in 2010
• Recognized as a ‘Best Products of 2009’ and as one of the 'Top 10 Cloud Computing Services for 2010' by ReadWriteWeb

Top Management

CEO: Byron Sebastian
OCD Perfectionist: James Lindenbaum
VP, Sales & Business Development: Mike Pyle


321 11th Street San Francisco,
CA 94103,
United States
Website: http://www.heroku.com