The article gives an overiew of Amazon's latest offering – Kindle Fire. It also quickly compares Kindle Fire with largest selling tablet – iPad.
The Amazon Kindles are a series of e-book readers with each newer version better than the previous one. They enable users to shop, download, browse and read e-books and all this through wireless connectivity. There have been up gradations in the hardware of the different kindles which have made it possible to give better and better functionalities. From the software point of view, Amazon has introduced Kindle software for use on various devices and platforms including Microsoft Windows, Apple’s iOS, BlackBerry, Android, Windows Phone 7 among others.
Though considered the next in the Kindle series, Kindle Fire is nowhere close to the original kindles which have displays in the shades of grey. Kindle Fire is at a completely different level and is the first full-color, touch-screen Kindle made by Amazon. The Fire is without any doubt the best Kindle till dat. The surprise factor though is in the fact that it costs half of what the first Kindle cost, just four years ago, yet does so much more than displaying books. It's now more of an all-purpose computer than an e-reader and thus changes the entire perception about the Kindles. The user can watch movies, TV shows, browse through Web pages, email and also play games. But the real comparison can be done only with the competition counterparts in the same time frame.
Points which make Kindle Fire worth talking:
Amazon Kindle Fire is after-all another participant in the already flooded (lot of players have joined the market after release of the iPad) tablet market with some key features to diffrentiate itself:
- Low Price Point: With a proce tag of just USD 199, it is priced less than half of the cheapest of the Apple iPad and giving a wide range of services. This is one of the primary reasons why Kindle Fire is expected to be perform well in the market.
- Good Amazon Content: Kindle Fire users will have access to all of the Amazon content online, with a quite a lot of it free. Considering the size of the content that Amazon has, this can lend a huge reason for putting Kindle Fire in the check list.
Issues which might misfire:
- Specification: With dual-core 1GHz TI OMAP processor (same as the one in BlackBerry PlayBook) but only 512MB of RAM and a mere 8GB of storage, the agility is not a trait a user should expect from the Kindle Fire. Though Amazon has made re-downloading of content previously bought, free which might help the user to save some memory, connectivity with only Wi Fi (and not 3G) is not going to help win points.
- Display: With only 169ppi resolution in the Kindle Fire, even the good LCD screen and the IPS technology cannot do much about improving the display experience for the users.
- Low Battery Life: Even in this parameter, Kindle Fire fails to impress and its battery life is lower than all the major tablet competitors. Especially after the long battery lives of the previous Kindles which brought the users under its awe, this is not something which will be taken well.
- Performance: The gadget has been particularly slow and critics believe it has failed to deliver smooth, seamless performance mainly owing to the less RAM and an average processor.
- Interface: The Kindle fire has an average interface but the amount of precision and effor that is expected from the user in order to have the application of his choice to come while launching is tremendous which might be frustrating.
Quick Comparison with the Apple iPad 2
In order to claim market share in this tablet segment, Kindle Fire has to compete with the iPad which though are simply not comparable, an analysis might help the users consider the options before choosing to buy one – the compromise here is between price and performance.
While the iPad outperforms Kindle Fire in almost every other category with 80% greater display area, 100% – 700% more memory, 30% better battery life, Kindle Fire is at the most 50% of the cost of an iPad. In terms of the content availability, both offer comparable chunks of apps, music and other usable stuff.
Thus the new Kindle Fire has both pros and cons as compared to other tablets, users need to weigh them and decide based on their specifc needs.
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