Top 10 Trends for Mobile Applications

Mobile penetration is increasing at a rapid pace. Mobile applications have gained huge support from users and they have been instrumental in changing the was consumers look at mobiles today. Top 10 trends for mobile applications that will change sales and marketers strategies are:

  1. Mobile strategy will extend beyond blackberry and iphone– With more than 1 billion smartphones expected by 2013, there is a growing market for many other players such as Android, Windows Phone, Symbian, HTC and Samsung
  2. Compatibility with different versions – Google has issued seven releases of the Android OS (1.1, 1.5, 1.6, 2.0, 2.01, 2.1, 2.2) in less than two years. Device manufacturers have to made their devices compatible with these changes.
  3. Exploding markets for Tablets – OEMs such as Apple, Research In Motion, Samsung, LG, HTC, Acer, Cisco, Dell, Motorola, OpenPeak and Viewsonic will all have their own tablets in 2011. Gartner predicts more than 55 million tablets will sell in 2011
  4. Measuring Active Users – Performance parameter for applications will change from the number of downloads to the active users and usage time length.
  5. Social enriching mobile experience – Social networking sites will play a key role in providing a unique experience through mobile devices.
  6. Mobile only websites – As per thereasearchpedia, we believe there would be emergent of several social networking and SME companies which will have mobile compatible websites only. Further integration of applications (to work with each other, both in mobile and nonmobile form factors) will be in high demand.
  7. Applications will leverage near-field communications – Android Gingerbread, recent release of the operating system, supports an NFC API. Retailers will leverage NFC in applications to increase in-store purchase volume on a per-customer basis.
  8. Applications securing personal data and information – Smartphones often store more personal information that is easily accessible by applications. Developers will need to use techniques such as spoofing, tampering, repudiation, information disclosure, denial of service and elevation of privilege
  9. Killer applications will rule – There are several Operating systems like: Apple iOS, Google Android, Research In Motion’s BlackBerry, Windows Phone, Hewlett-Packard’s Palm, Samsung Bada, Nokia Symbian and Intel MeeGo. There are many devices like – Device: smartphone, feature phone, tablet, smart televisions, automobiles, netbooks, laptops and browsers. All these leading players will have their own play to attract applications to drive differentiation.
  10. Excellent visual design gains importance for applications – With the release of iPhone 4 and Windows Phone 7, mobile users became addicted to good design in 2010. In 2011-12 we can expect that UX (User Experience) designers will be tasked to elevate quality and intuitive design within software applications. Consumer’s standards are getting high for both visual beauty and engineering quality.